German Rapper Luciano Fronts Pegador's "Never Too Late" Campaign

Streetwear label Pegador has just dropped its Spring 2024 collection, and enlists German rapper Luciano to front the accompanying campaign. Titled "Never Too Late," the dynamic visuals play on the notion of evolving and pursuing new goals with the introduction of the brand's new active pieces serving as inspiration. As the campaign connects the dots with Luciano's "hustler's mentality," it uses the backdrop of Cologne's LANXESS arena to showcase the collection, a place that once hosted the rappe...